I joined The Royal Institute of British Architects (RIBA) during a period of transition, leading a media team of three. RIBA was recovering from a high profile scandal involving a previous president and tensions between senior leaders were acute. I designed and helped to deliver a communications strategy that supported key organisational objectives, while leading a team of three. Organisational priorities included EDI, fire safety policy and sustainability. This project provides good examples of campaign design and delivery, EDI and leadership.
RIBA
I designed and delivered a communications plan to influence fire/building safety legislation. As the consultation on the Building Safety Bill came to a close, I mobilised eight stakeholders who all signed a public letter to the former Secretary of State for Levelling Up, Housing and Communities, Michael Gove. I designed a press pack including the formal letter and identified a date for publication. The campaign was sucessful with the act taking into account our ‘ask’, with all new builds 18m or higher required to have a second staircase. This new safety feature was based on evidence provided by the fire services, that demonstrated that post Grenfell, evacuation was a preference to previous ‘stay put’ policies.