Reach PLC

I designed and delivered a communications plan to support this news brand’s EDI objectives. In addition to promoting its staff community groups, which represented the protected characteristics as defined by legislation, I monitored and challenged editorial agendas that confliced with the EDI agenda. This included challenging anti-trans coverage in the Daily Express. Working directly with the CEO, I rebalanced the news agenda on this mainstream newspaper in line with Reach’s EDI strategy and policies.