I joined the Medicines and Healthcare Regulatory products Authority (MHRA) to provide additional interim leadership to the news and digital team as the organisation transitioned to 20 percent less headcount while in crisis. In addition to leading the team that managed media and digital for all areas of the business, I was the strategic lead for all COVID19 issues, and designed and delivered a strategy to engage al laudiences on vaccination safety monitoring and devices (Lateral Flow Tests in particular).
