Campaigning by the GP lobby threatened the future of CQC’s primary care inspection programme. I created a multi-channeled plan to make the case for inspection, working with analysts to identify statistically significant data of news value. This new data identified themes in performance as well as the critical fact that GP surgeries were improving the quality of patient care on re-inspection.
I implemented the strategy, targeting media and parliamentarians as key audiences. The plan was successful, the Health Select Committee’s inquiry on primary care ruling in favour of our inspection programme and disguarding the claims made by the RCGP/BMA.